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Rancho Cucamonga Goes Green with Publicity Effort

05 Apr

 FOR IMMEDIATE RELEASE                                                                          March 18, 2010

City Goes Green with Publicity Effort
Rancho Googlemonga Campaign Is Environmentally Friendly

Rancho Cucamonga, CA — The City of Rancho Cucamonga and the Rancho Cucamonga Redevelopment Agency have taken a “green” approach to implementing the Rancho Googlemonga Campaign, a community-wide effort to convince Google to bring its Fiber for Communities Project to Rancho Cucamonga.

The Rancho Googlemonga Campaign, which was launched February 25th, has been implemented using a variety of electronic media to engage the community in this grassroots effort. The goal of the Campaign is to garner as much support for the project as possible through community participation and nominations by community members on behalf of the City.

At the top of the list has been the use of social media platforms and email blasts to get the word out to residents, business owners/employees, students and members of community organizations.

To encourage participation, a special Rancho Googlemonga Facebook Group has been implemented to allow community members to take part in the process by offering comments and uploading video content, etc. to demonstrate their support for the project. To date, nearly 700 Facebook users have joined the Rancho Googlemonga Facebook Group, which continues to draw the interest of Rancho Cucamonga supporters.

Email blasts, press releases and other electronic media, such as digital billboards and the City’s cable access channel, have also been used to help communicate the Campaign to the community and media professionals. As such, the use of printed documents and other products/approaches that are less environmentally friendly have been avoided. The only exception has been the distribution of a small number of Rancho Googlemonga Fact Sheets made available at a recent City Council meeting; but even those copies were printed on recycled paper.

The primary process used by community members to nominate Rancho Cucamonga is carried out via the Redevelopment Agency’s website. A special web page has been set up where individuals can log on, find additional information about Rancho Googlemonga and get direct access to the online nomination form. For individuals who may not have a computer and/or Internet access, they can visit one of the City’s libraries to make their nomination. Along with information about the Campaign, website visitors can download an electronic version of the Fact Sheet, which provides even more information about the Rancho Googlemonga effort.

The Redevelopment Agency’s website is even considered to be environmentally friendly because it is powered by renewable energy. The energy that powers the site is offset through the purchase of renewable energy certificates called BEF Carbon Offsets from the Bonneville Environmental Foundation (BEF). These certificates support renewable energy generation methods that offset the effects of burning fossil fuels.

Carrying out a comprehensive “green” publicity campaign ties in well with Google’s ongoing sustainability initiatives to conserve natural resources in its day-to-day operations. Additionally, the green Rancho Googlemonga campaign not only demonstrates how the community embraces technology in support of bringing Google’s fiber project here, but the City’s commitment to the environment as well.

Rancho Cucamonga residents, business owners/employees, students, members of community organizations and others who would like to support the Campaign by nominating Rancho Cucamonga — a process that takes less than five minutes — may do so at RCRDA.us/Google. The deadline for submitting nominations is March 26th.

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Contacts: 
Mike Nelson, Economic Development Manager 
(909) 477-2700 / Mike.Nelson@CityofRC.us

Erika Lewis-Huntley, Management Analyst II
(909) 477-2700 / Erika.Lewis-Huntley@CityofRC.us

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This email was sent to kim@kimsenecal.com by rda@cityofrc.us.


Rancho Cucamonga Redevelopment Agency | 10500 Civic Center Dr | Rancho Cucamonga | CA | 91730

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Posted by on April 5, 2010 in Uncategorized

 

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